Grow Your Business
Why Bruce Media
Search Engine Optimization
Search engine optimization (SEO) is the process of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. SEO is an approach of quality control of a website and is the process of getting traffic from “free” and “organic” listings on search engines. Generally, the earlier or higher a site is ranked on a search engines results page often has a reflection on the numbers of visitors it will receive from the users of these search engines. Some of the main search engines used is Google, Yahoo and Bing. In order to rank highly amongst search engines, websites must have a good SEO procedure in place.
A successful SEO considers how a search engine works, what people are searching for on these sites, the exact keywords or search terms entered into the search engines and which search engines the targeted audience most exercise. Optimizing a website to rank higher in search engines will often involve the editing of its content and associated coding to increase the relevance of content and to make it keyword specific.
The majority of the visitors to your website will be users of search engines. Search engines such as google use software called “web crawlers” to discover available content from webpages. These crawlers look at webpages and links to bring data back to their servers. Crawlers also search for links to other sites and pays close attention to new and continuously changing sites. Once this data is gathered from these webpages during the process undertaken by the crawlers, search engines create an index. This allows its users to have the best possible experience whilst using the search engine and ultimately find the most appropriate information from their keyword or search terms entered.
Improvement of search rankings
A good SEO campaign implemented on your site will see your site being positioned much higher in search engine results. As a result, this will see potential customers searching for the service or product you are providing possibly being directed to your sight and therefore they will be more likely to purchase from you instead of a competitor.
Business’ long term positioning
The online visibility of your website will continue to progress as SEO will guarantee that your site will rank highly for its key related terms. Although this process will need to be continued over time, you will be assured that you will always be visible to existing and potential customers.
If your company is not made visible people often do not know about your company and therefore find it difficult to be persuaded that your company is trustworthy and the best around. It is vital that you make sure customers recognise your business as this is essential to increasing sales in the long run. In order for your brand to become familiarised amongst consumers, you must aim to have your webpage appear within the top pages of a search engine. By doing this, SEO makes sure that as customers become more familiar with your brand, brand awareness increases.
More often than not customers view the top ranking sites on search engines as being of the best quality. As a customer’s perception of quality is of importance to your business, by establishing your company’s visibility online you will potentially win over prospective customers with the view that your site is credible and your service valuable.
SEO can be appreciated for being an extremely cost effective method of promotion. SEO often sees greater returns compared to other promotion techniques such as advertisement. Organic listings are essentially free and unlike paid advertisements you do not need to pay each time someone clicks on your website or allocate a budget for advertising. Therefore with a little effort you can guarantee your website steady traffic that will not disappear to nothing like a paid advertisement. Increased brand awareness and consistent traffic through 24 hour promotion 365 days a year, ensures businesses receive an excellent long term cost effective return.